The preparation phase is crucial for setting up a successful campaign. We dedicated two and a half weeks to this stage, and the benefits were evident from the first week of the campaign. With a clear understanding of our target channel and strategy, we initiated several wireframing sessions to explore various ways of organizing information to maximize the effectiveness of each element.

As we began crafting the text, we simultaneously developed a design based on the defined structure, making small tweaks as needed. In the end, our initial design proposal was accepted right away.

It took us a week to build the landing page from scratch, crafting each element and structure with precision. Our aim was not only to present essential information effectively but also to create a compelling and dynamic user experience that stands out, thereby attracting attention and boosting engagement. We anticipated this approach would yield at least an above-average conversion rate.

We launched the campaign amidst a positive buzz, eager to gather the initial data. This would allow us to make timely adjustments both to the campaign and the landing page itself, ensuring we meet our goals as quickly as possible.